Most marketing leaders spend lots of time optimizing the content they create content, but nowhere near enough time optimizing the processes that make that content possible.

In this session, you’ll learn how to make your content machine run more smoothly, which helps to improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt. This actionable session walks through establishing more efficient content processes through documentation, and strategically repurposing existing content, so you can spend less time stressing and more time connecting with your audience.

Actionable tactics you can apply after this session:   
• Learn how to avoid the most common workflow bottlenecks
• Understand the role of process in content outcomes
• Identify and fill gaps in team documentation
• Adopt a system for strategically repurposing content for max ROI